Our Story
Athletic wear that moves at the pace of your practice.
Florence was born from a love of Pilates and a frustration with activewear that felt loud, synthetic, and disposable. We wanted something quieter — pieces made from organic cotton that feel like a second skin and look as calm as they feel.
Organic cotton, first
Every Florence piece starts with GOTS-certified organic cotton — grown without synthetic pesticides, kinder to the soil and the people who farm it. We blend it for just enough stretch, so our fabric moves with you through every roll-down, plank, and stretch without ever feeling like plastic.
Designed for movement
We design in the studio, on the reformer, and on the mat. That means high-rise waistbands that stay put, seams placed to disappear, and silhouettes cut for real bodies in real motion. Nothing to adjust, nothing to think about — just clothing that lets you focus on the practice.
Made to last, made fairly
We produce in small, fairly-paid batches rather than chasing trends. Fewer, better pieces — built to be worn, washed, and loved for years. It's a slower way to make clothes, and we think it's the only way worth doing.